Picard maximises frozen products

French frozen food chain Picard have achieved the ideal balance between improving the visibility of products in store and maximizing energy savings with GE Lighting's LED Immersion RDL system.

Lighting is a key element in the food retail sector as well-illuminated products are more attractive, helping to increase the chance of impulse buying. In addition, retail stores are eager to look for more efficient lighting sources as supermarket freezer cases account for half of their electrical consumption.

Picard is the largest French frozen food retailer chain with more than 800 supermarkets in several European cities. Since 1962, Picard has been selling food to French households and has been committed to managing resources in the most sustainable way.

Picard wanted to improve the product visibility in vertical freezers as well as the energy savings, and at the same time reduce the annual lighting maintenance cost on its freezer units. As such, the company opted to replace its existing fluorescent tubes with the best in category LED system in close to 1200 doors over a three-year period throughout their supermarkets in France. LED is an ideal solution for commercial refrigeration. Its lighting efficiency is superior to fluorescent lamps but with a much longer system life of 50,000 hours.

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