Spotlight on green lighting at Light Middle East

Leading global lighting solutions provider, GE Lighting will underscore its commitment to green lighting and its advanced energy efficient lighting solutions at Light Middle East, the region's premier trade exhibition for lighting design and technology.

Lighti Middle East, a premier trade exhibition for lighting design and technology.

This was announced by organiser, Epoc Messe Frankfurt, who termed GE Lighting's continued support and participation as validation of the exhibition's pre-eminent position as a regional business facilitator.

GE Lighting's participation at the October 1 to 3 exhibition, which brings together the who's who of the lighting industry, will include a prominent display of their latest energy efficient product lines. GE is also key participant in the Light Insight Arabia Conference being organised on the sidelines of the exhibition.

“GE Lighting's participation at Light Middle East marks our commitment to promote energy-efficient lighting systems and thus support the ongoing infrastructure development in the region to create sustainable urban spaces,” said George Bou Mitri, General Manager, GE Lighting, Middle East, Africa and Turkey. “Events like these which bring together a cross section of the wider lighting community are ideal platforms to underscore the need to adapt green lighting solutions.”

“GE's presence at Light Middle East with their emphasis on sustainable lighting solutions reinforces our efforts to bring the latest developments and industry best practices to the region,” said Ahmed Pauwels, CEO of organiser Epoc Messe Frankfurt. “Their presence also underlines the stature of Light Middle East as a key networking event for the regional lighting design and technology community.”

Light Middle East 2012 is showcasing the latest trends and innovations available in the lighting industry.

George Bou Mitri, General Manager, GE Lighting MEAT, will deliver the opening address at the Light Insight Arabia Conference, the highly popular sideline event of the exhibition. The conference features leading experts in the field of lighting design and technology from around the world, sharing their views on key issues affecting the industry. Simon Fisher, General Manager, Commercial Office, GE Lighting EMEA, and Diederik Stoppelaar, Global Outdoor Leader, GE Lighting will also present technology case studies at the conference.

GE is headline sponsor of the trade exhibition as well as the Light Insight Arabia Conference. By showcasing the latest trends and developments in the field of lighting design, the conference provides regional professionals, designers, engineers, project managers and developers important opportunities to network and interact with industry-leading experts.

Light Middle East 2012 brings together a large number of leading international manufacturers and supplies who are showcasing the latest trends and innovations available globally. Organisers indicate that areas of high interest at the 2012 event include: CFL and LED products, decorative lighting for automobiles, retail outlets, innovative neon signage, decorative walls and architectural lighting to name a few.

Light Middle East

Light Middle East is the Middle East's premier conference and exhibition for lighting design and technology. It is the region's unique platform for exhibitors to network with one another and meet major clients, industry experts, leading lighting designers and architects involved in the delivery of major public and private development projects. A focused event where key industry decision makers, involved in the design and build of the region's major projects and initiatives, come to meet major international manufacturers and solution providers. Show website:

Company profile

Messe Frankfurt is Germany's leading trade fair organiser, with 467.5 million euros in sales and 1,725 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 100 trade fairs, of which more than half took place outside Germany. The portfolio of events for Epoc Messe Frankfurt in Dubai includes Automechanika Dubai, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Paperworld Middle East and Playworld Middle East.

GE Lighting

GE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and GTx, Immersion, Infusion, Lumination™ and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information about GE Lighting's products visit

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