GE Lighting and The Change Initiative join hands to promote energy-efficient lighting across UAE homes

Joint initiative targets to reach 70% UAE households by end-2014 with ‘direct to home' service

Dubai, UAE; October 8, 2013: GE Lighting, the lighting business of GE (NYSE: GE), and The Change Initiative, a one stop destination specializing in solutions that reduce human impacts on the environment and promote sustainable development, today announced a joint venture initiative to promote energy-efficient lighting across residences and commercial establishments in the UAE.

In addition to enabling building infrastructure owners to adopt energy-efficient lighting solutions, the joint initiative will drive a ‘direct to home' service that makes it extremely easy for UAE residents – both residential and commercial - to access sustainable yet aesthetic LED lighting products.

The two entities will work to promote energy efficient lighting with a special focus on LED retrofits at homes and offices, which can contribute to upto 70 percent savings in energy in existing buildings. GE and The Change Initiative also plan to reach nearly 70 per cent homes by end-2014 to generate awareness on the need to use sustainable lighting solutions. The joint initiative aims to service at least 7,000 households with efficient lighting systems through the ‘direct to home' service.

In the presence of George Bou Mitri, GE Lighting's General Manager of Middle East, Africa and Turkey, Agostino Renna, President & CEO of GE Lighting Europe, Middle East and Africa, signed the agreement with Mr. Gundeep Singh, Founder & CEO of The Change Initiative at Light Middle East, the region's largest exhibition for the lighting industry, being held at the Dubai International Convention Center.

Agostino Renna said: “The joint venture with The Change Initiative is a strong testament to GE Lighting's commitment to support the sustainable development goals of the UAE. Lighting accounts for significant energy usage and recent studies have revealed that the use of energy efficient solutions can help achieve up to 75 per cent savings in energy consumption. Our joint initiative aims to encourage UAE residents to adopt sustainable LED lighting, thus contributing to not only energy use efficiency but also reducing greenhouse gas emissions.”

George Bou Mitri added: “With the Dubai Integrated Energy Strategy targeting a reduction in energy use by 30 per cent by 2030 and Abu Dhabi targeting 7 per cent renewable energy generation capacity by 2020, the nation has demonstrated its strong focus to strengthen environmental sustainability. Our new initiative plans to effectively reach both residential and commercial end-users in retro-fitting existing buildings with energy efficient LED solutions. This can contribute to significant energy savings that are in line with the government's focus on rational use of electricity and conserving the environment.”

“GE is at the forefront of sustainable research and is transforming the world with innovative solutions. The Change Initiative is proud to be a part of this movement to make the world a more sustainable place,” said Gundeep Singh, Founder & CEO, The Change Initiative.

As part of the agreement, GE Lighting and The Change Initiative will promote awareness on energy-efficient lighting nation-wide, and also service the commercial sector with energy audits, studies on new and efficient models and total cost of ownership calculations.

GE Lighting will offer its full spectrum of LED lighting solutions for the ‘direct to home' service to be facilitated by The Change Initiative. The direct to home service currently offers range of sustainable solutions like ECOVER home cleaning solutions, accessories, services like indoor air quality measurement and other energy saving solutions for homes.

GE is showcasing its entire spectrum of advanced and innovative LED solutions for residential, retail, hospitality, commercial and outdoors at Light ME. It is estimated that lighting accounts for 20 per cent of all electricity consumed around the world and up to 75 per cent of that can be reduced by switching to efficient lighting (LED). Savings from lighting has been identified as the most immediate and cost effective method to immediately reduce the carbon footprint around the globe by UNEP (enlighten program).

GE Lighting established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations. Its distribution center in Jebel Ali, spanning over 1,375 square meters, serves as strategic hub for the company to further expand its presence in the UAE as well as strengthen exports to key markets in the Middle East and Africa.

The Change Initiative, inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline Group, on May 1, 2012, is committed to bringing sustainable solutions to both consumers and corporations alike, and therefore has doubled its product range since the launch and is consistently expanding on its offering by adding more innovative and sustainable products to the existing range. Some of the best-selling consumer products are Ecover (environmentally friendly cleaning detergents), organic and sustainable foods, and Bokashi compost bins.

About GE Lighting:

General Electric was born from the invention of the world's first affordable incandescent lamp. A century later, GE Lighting is still bringing light to the world, developing new technologies such as fluorescents and light-emitting diodes, that operate with more efficiency, less cost and less environmental impact than ever before. GE Lighting is part of Appliances & Lighting, which spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges.

For more information, please contact:

Caroline Wehbeh
GE Communications Leader, North Africa
+9714 4296318
Kelly Home/ Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600 /

About The Change Initiative

The Change Initiative is a one stop destination specialising in solutions that reduce human impacts on the environment and promote sustainable development. Based in Dubai, it is the first enterprise of its type anywhere in the world and aspires to be a global brand name in the sustainability space, providing a single platform for solutions that touch lives. Founded in 2008, The Change Initiative has formed significant partnerships with leading brands and multinational firms offering an array of solutions in five main categories constituting the company's 'Whole of Life' business model: Energy, Water, Waste, Food and Lifestyle.

For more information, please contact
Chetna Pandita
The Change Initiative
+971 56 115 4329

PDF file of this material is also available: GE Lighting and The Change Initiative join hands to promote energy-efficient lighting across UAE homes

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