GE Lighting to showcase innovative LED solutions for a ‘greener future' at Light ME

  • Cutting edge technologies that redefine retail and outdoor lighting on display at Future Zone
  • GE Lighting is the Platinum Sponsor of the event highlighting company's focus on the Middle East region

Dubai, UAE; October 1, 2013: GE Lighting (NYSE: GE) is drawing on the strong growth potential in indoor and outdoor lighting through its advanced range of innovative LED solutions, which will be showcased at Light Middle East, the region's largest exhibition for the lighting industry, to be held from October 7 to 9, 2013 at the Dubai International Convention Center.

At the conferences being held as part of the event, Agostino Renna, President & CEO of GE Lighting Europe, Middle East and Africa; and Zoltan Koltai, EMEA Technology Leader, will share insights with industry stakeholders on the newest trends in sustainable lighting, and the latest technological breakthroughs by the company.

George Bou Mitri, GE Lighting's General Manager of Middle East, Africa and Turkey, said: “GE Lighting has been redefining the lighting sector of the region through our energy-efficient and environment-friendly LED technology, which we pioneered in the 1960s. Through the years, we have brought in considerable improvements to our lighting solutions to meet the requirements of our clientele. The GCC is one of our fastest growing markets, and with our dedicated distribution center in Jebel Ali, we are bringing in cutting-edge solutions that enhance visibility, reduce environmental pollution and contribute to significant long-term savings in energy consumption of up to 75 per cent.”

He added: “At Light ME, one of the region's most important platforms for the lighting industry, we are presenting our diverse range of advanced solutions. We will also highlight some of the landmark projects we have worked in the region, including residential, retail, hospitality, commercial and outdoor lighting. A key focus of our participation is the cutting-edge technologies that we will present at the Future Zone, the hub of lighting innovation at Light ME.”

At the Future Zone, GE Lighting will present its new Lumination™ LED Linear, which underlines all the innovative and exciting aspects of Lumination™. Suspended from the ceiling, this strikingly beautiful luminaire combines brilliant aesthetics with space-filling light, all contained within a premium-quality aluminium frame. When it's switched off, its clear lens ensures there's no visible light source. Also to be showcased is GE Lighting's award-winning ERS LED Scalable Street Lighting range of luminaires that provide energy efficient roadway lighting. This GE Lighting LED system meets a wide range of applications, including highways, streets, boulevards and walking areas, and had won a Best-in-Class designation in the “Roadway Lighting” category in the 2012 Next Generation Luminaires™ (NGL) Solid-State Lighting Design Competition.

Underlining the commitment of GE Lighting to promote innovation in the lighting industry, the company, as Platinum Sponsor, will also support the Light ME Awards to be presented in seven categories this year.

GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company has recently clinched a number of new orders across the GCC region, particularly in the UAE and Saudi Arabia, to provide sustainable lighting solutions for hospitals, hotels and street lighting.

GE Lighting established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations. Its distribution center in Jebel Ali, spanning over 1,375 square meters, serves as strategic hub for the company to further expand its presence in the UAE as well as strengthen exports to key markets in the Middle East and Africa.

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About GE Lighting:

General Electric was born from the invention of the world's first affordable incandescent lamp. A century later, GE Lighting is still bringing light to the world, developing new technologies such as fluorescents and light-emitting diodes, that operate with more efficiency, less cost and less environmental impact than ever before. GE Lighting is part of Appliances & Lighting, which spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges.

For more information, please contact:

Caroline Wehbeh
GE Communications Leader, North Africa
+9714 4296318
Kelly Home/ Nivine William
ASDA'A Burson-Marsteller
+9714 4507 600 /

PDF file of this material is also available: GE Lighting to showcase innovative LED solutions for a ‘greener future' at Light ME

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