Hamleys Toy Store

Retail Lighting

Internationally renowned children's retailer Hamleys has opted to illuminate part of its flagship store with ConstantColor CMH Ultra lamps from GE Lighting. Designed specifically with the retail sector in mind, the high performing lamps offer superior colour rendering to ensure the Hamleys' merchandise is displayed to the best possible effect.


London, UK see on map


Date: 2010

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Our Customer

Situated in the heart of London's Regent Street, Hamleys' flagship store spans across seven floors, each devoted to play things. GE Lighting's lamps were selected to provide general task retail lighting for the world's most comprehensive collection of soft toys on the store's ground floor.

The expectation

GE Retail Lighting at Hamleys 4

“When selecting lighting for Hamleys, we wanted a light source that offered superior illumination, conveying the quality and of our goods and also a richness of colour, which is so important in an environment designed with children in mind,” comments Keane Herman, Operations Manager for Hamleys Regent Street.  “The ConstantColor CMH Ultra lamps from GE Lighting provided us with the next generation in retail lighting, with the quality of light, colour and efficiency all optimised."

Our solution

GE Lighting's ConstantColor CMH Ultra lamps are exceptionally powerful, offering improved lumen maintenance versus standard CMH lamps are four times more efficient than the traditional halogen option.  In addition, the ConstantColor CMH Ultra lamps last 25% longer than comparable products on the market, significantly extending maintenance cycles to achieve long term cost savings. 

Results & benefits

GE CMH Ultra Lamps at Hamleys 4

Keane Herman continues, “In addition to specifying a light source that highlights the quality of our products, we are continually looking for innovative ways for our store to become more environmentally aware.  The superior eco credentials that the GE Lighting ConstantColor CMH Ultra lamps offer are a positive step in this direction.”

Facts and numbers

CMH Ultra Range by GE - The ultimate choice for retail lighting

Project images

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