The Virginia Museum of Contemporary Art

Retail Lighting / Museum Lighting

The Virginia Museum of Contemporary Art (MOCA) took a big step toward boosting aesthetics and energy savings with new LED lighting fixtures by Journée Lighting, featuring GE's Infusion™ LED Modules. Focusing on preservation and maintaining aesthetics, the museum invested in a flexible lighting system for their gallery environment that beautifully displays artwork while preserving those works for future generations.


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Date: 2014

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Our Customer

Art museums often serve dual purposes: to display works of art in a deserving and aesthetically pleasing fashion, and to preserve those works for future generations.

The Virginia Museum of Contemporary Art (MOCA) wanted to enhance its commitment to both preservation and maintaining aesthetics by investing in a flexible lighting system in its gallery environments.

Placement of artwork is typically dependent on the lighting inside a museum, as different artworks require different levels of lighting—some dim, some bright, and everything in between. Light spillage from traditional lighting can inhibit the arrangement of the artwork—a piece requiring bright lighting could not be placed near a piece requiring dim lighting. But with the enhanced functionality and control options offered by LED lighting, that problem is easily overcome.

And galleries are far from static, especially for a non-collecting institution like MOCA. With no permanent displays, exhibits change frequently, and loaned artwork dictates the museum's lighting needs, said Kate Pittman, MOCA's Director of Operations.

"Our curators now have increased flexibility to meet the ever-changing needs of our art exhibits," said Pittman. "One month, we may need very low levels of light to softly illuminate paper artwork, and the next we are lighting 3-ton glass sculptures that require a lot of light."

Our Solution

MOCA replaced traditional 75-watt PAR halogen lamps with more than 450 new Zinnia™ LED lighting fixtures by Journée Lighting, featuring GE's Infusion™ LED Modules.

GE's LED lighting solution offers a color rendering index of 90; a 2700K color temperature; and a dramatic reduction in IR radiation and UV radiation, both of which are carefully monitored in museums due to their harmful effects on artwork.

With twist-fit installation, a common socket design and an extensive range of compatible luminaires, GE's Infusion LED Modules offer a flexible solution for museum environments. The simple, removable modules allow MOCA to update its lighting without having to replace entire lighting fixtures—a major plus with the rapid rate at which LED technology evolves.

Results & Benefits

Throughout each of its galleries, MOCA now has greater flexibility and control of its lighting, offering a number of benefits for the artwork within.

"We are seeing more and more museums adopt LED lighting systems," explained Clayton Alexander, founder and CEO of Journée Lighting. "They are choosing GE Infusion-based track lights, such as our Zinnia fixture, because they offer a future-proof light source that's as easy to change as a standard light bulb."

The museum uses up to 300 lighting fixtures at a time in order to properly light its galleries. By switching to LED lighting, the museum will reap significant savings, Pittman said. The new system is expected to pay for itself within seven years, and will allow for a significant decrease in maintenance and upkeep.

"For MOCA's purposes, the winning attribute of this product was the pairing of high-quality light and flexibility of the product to meet the ever-changing needs of temporary art exhibits," Pittman said. "MOCA's goal was to find energy-efficient lighting that looked like its outdated incandescent lighting counterpart. The average person cannot tell the difference, which was important to maintaining the aesthetics in our galleries. MOCA maintained its appearance and receives all the added benefits of energy-efficient lighting without the concern for harmful heat and high electrical bills."

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